The Art & Design Behind 535W43

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The Art & Design Behind 535W43

It takes some serious experience, creativity, and skill to dream up a residential apartment building that’s artfully designed on the inside and out, but the 535W43 apartments have managed just that. These no-fee apartments have a “presence” that’s been described as “artistic yet contextual.” They are beautiful to behold, yet they create a practical, meaningful space in which to live, while flawlessly blending in with the Hell’s Kitchen surroundings and encouraging residents to socialize. Meet CetraRuddy Those familiar with the world of high-end architecture and design will recognize the name “CetraRuddy.” “The craft of inspired design” is their mantra—and they’ve fulfilled it time and time again, scooping up accolades from the American Institute of Architecture and Interior Design Magazine and plaudits from everyone from The New York Times to Real Estate Weekly. CetraRuddy is no stranger to the architecture of New York City either; they have crafted many monumental residential and institutional buildings here, including One Madison, Walker Tower, and Lincoln Square Synagogue. Beyond New York City, the firm’s portfolio of award-winning work includes SushiSamba London and the Choice School in Thiruvalla, India. A Fresh Challenge in Midtown West “In designing 535W43, we asked ourselves how we could generate culture and a sense of place and community within the bustling urban environment of New York City and within a formerly industrial neighborhood.” Says Nancy J. Ruddy, founding principal and executive director of interior design at CetraRuddy. “The heart of the building is really focused on social spaces—the double-height lobby, amenity spaces, and multilevel courtyard—all of which are open to one another.” Enter 535W43. This “haven forged in the heart of Hell’s Kitchen” beckons you from the street with its industrial-inspired frontage speaking of the area’s past; its many-windowed facade glinting in the sun; and the fringes of its rooftop garden visible as just a hint of the sanctuary of space and greenery inside. And it’s only when you step through that lobby that the real magic starts to kick in. More Than Just Architects The team at CetraRuddy includes architects and superlative interior designers, too. And they’re keen to have you at “hello.” As Nancy J. Ruddy explains, “In the lobby, folded aluminum panels hanging from the ceiling represent migrating swallows, suggesting the idea of community, and a double-height sculpted geometric wall invites residences through the open-concept mailroom, down to the social amenity spaces and courtyard below.” Indeed, throughout the rental homes of 535W43, open spaces, daylight, and fresh air are in abundance—from the lush centerpiece courtyard to the landscaped rooftop gardens. 535W43 isn’t just a building for living in; it’s a place that gives you a community, too. Additionally, bicycle storage, a billiards room, a chef’s demonstration kitchen, and a pet spa contribute to the unique residential experience. A Midtown West Sanctuary Of course, everyone needs their own space, and in the private quarters of 535W43, CetraRuddy excels again. Floor-to-ceiling windows with generous Manhattan views; wide-plank Swedish oak flooring; and open-plan kitchens with integrated appliances and wood veneers are just a handful of the luxuries afforded to those who choose to live in one of these Midtown West rentals. You’re not just getting a home; you’re getting a work of art.